The Most Beautiful Boutiques in Byron Bay

Byron Bay is one of those destinations that you leave a little bit of extra room in your suitcase for. You know the kind of holiday where spoiling yourself with a purchase is inevitable? It also doesn’t hurt that you only need to pack light, allowing more room for the finds you just can’t part with. Byron’s shopping scene covers everything from crystal shops to designer boutiques, making it easy to find a memento that reflects your own taste and budget. And so that you don’t miss the best bits on a short trip, I’m sharing my favourite finds for a stylish purchase.


My favourite Byron Bay boutiques offer up a unique shopping experience, where coastal living merges with a nomadic lifestyle. These boutiques take on a more conceptual layout where everyday pieces are reimagined in an exotic setting. Here, artisan decor sits right at home with french flax linen and printed silks.


Starting at the southern end of town, on Browning Street, you’ll find the cottage oasis that is Spell Boutique. Spell perfectly encapsulates the bohemian vibe of Byron Bay through its whimsical prints and turquoise jewellery. Head there for a colourful addition to your wardrobe and mix ‘n match swimwear. While I was there I checked out their lush courtyard and spotted copies of Sceen’ry Magazine on the shelves.

Spell Gypsy Collective Byron BaySpell Boutique Byron BaySpell Boutique Byron Bay


My shopping days in Byron usually start on Marvell Street, just off the main thoroughfare of Jonson Street. Here you can find the bold summery prints of Mr Zimi. Their signature colours are reminiscent of the tropics and offer uncomplicated silhouettes for holiday dressing. Across the road, discover decorative wall tiles and artwork by Ahoy Trader. They also stock some of my favourite coastal brands like The Beach People, alongside the original designs of Jai Vasicek. Jai runs nearby Tamar Gallery, home to TIGMI Trading. TIGMI is every Moroccan-textile lovers dream. They curate a selection of original Berber rugs and artifacts from Morocco. This unique space is quite sculptural with limestone and marble terrazzo etched into display pieces. Rounding the corner onto Fletcher Street, pop into Liberty Trading Co for homewares and stationery that make great gifts.


Fletcher Street is without a doubt my favourite strip for shopping in Byron Bay. Setting off from Marvell Street you’ll come across a little laneway, housing Byron Bay’s botanical sanctuary, Nikau. This stunning, plant-filled store brings greenery into the home with perfect pots and statement cacti. Even if you can’t get them home it’s worth a visit to immerse yourself in the serene setting. Across the road and further up, you’ll find Marr Kett, a vibrant boutique lined with Moroccan rugs. The collection here is noticeably more colourful than TIGMI which is rivaled by its pastel accessories, designed locally. If you’re after summer clutches and earrings in sorbet shades this is definitely your spot.

Continuing north on Fletcher, my next must-visit is Hope & May. Their collection of fashion and homewares are the perfect mix of resort and everyday loungewear. Natural textures are featured throughout, giving an authentic artisan feel to linen and homewares. Most of their clothing is lightweight and easy to pack down in your suitcase. On my last visit I picked up a grey woven scarf that can double as a shawl or head covering while abroad.

Further down Fletcher Street, rounding the corner into Lawson, you will find Auguste The Label. This locally-grown brand is known for its vintage-inspired floral dresses. By mixing contemporary design with nostalgic prints, their pieces are the perfect addition to a bohemian wardrobe. I recently bought a ruffled dress from Auguste and was really impressed with the quality of the fabric. I would recommend checking their designs out in-store as the colours tend to show up differently online.

Lush Nikau botanicals. 

Hope and May Home DecorHope and May BoutiqueHope and May Homewares Byron Bay Hope and May Beach Homewares

Neutral colour palette at Hope & May.

Shopping Guide Byron BayMarr Kett Boutique Byron BayMoroccan Rugs Byron BayMarr Kett Byron Bay

A serious rug collection at Marr Kett. 


Well, where do I start here? There are so many brands I love on this industrial circuit just out of town. We didn’t get time to ride out there on our last trip but this hasn’t stopped me from indulging online. Starting at the northern end you’ll find Ha’veli of Byron Bay. This homewares store is the place to find big ticket items for your home. Think Indian dressers and antique bed heads.

Next up is Pampa with its handwoven Argentinian rugs. Each piece is created by skilled rural artisans using natural dyes. For something a little easier to take home, opt for a tote bag, handwoven from natural plant fibers. Next door to Pampa you’ll find Hendrix & Harlow. With its mix of rustic furniture, womenswear and accessories, it’s easy to fall in love with this concept store. My picks for a holiday would be one of their Turkish towels and a straw beach bag.

Then there’s St. Agni, home to the luxe leather slide. Their supple suede and leather designs offer fuller coverage than your average sandal and mould to your feet with wear. St Agni also creates silk and linen clothing in beautiful earthy tones. Nearby, Pop & Scott offer up sleek furniture with a vintage vibe in similar colours. Their velvet couches are reminiscent of a 70’s beach house. Shades of rust and blush are complemented with vibrant ceramic dinnerware.

Towards the end of Centennial Circuit lies the linen haven that is Yoli & Otis. Their lightweight, airy pieces are perfect for beach to bar dressing. My pick is the edie wrap skirt for easy pairing with white linen tops.

Pop and Scott Byron Bay

Furniture from Pop & Scott

Pampa Concept Store Byron Bay

Via @wearepampa on Instagram.

Pampa Rugs Byron Bay

From the Pampa Journal


Most of these beautiful boutiques are dotted throughout Byron’s cafe and bar scene, making for the perfect day out. If you’d like some more ideas for places to check out, have a read of my complete guide to Byron Bay. And if you have some favourite spots of your own I’d love to hear about them! There seem to be lots of little places popping up here and there.

Happy summer and happy shopping,

Jessica Rule Escape Button

Photography by Escape Button unless otherwise captioned.

Jessica Rule

Jessica Rule

Jess is a travel photographer who draws on her background in styling to curate the most stylish escapes. She works alongside her husband Justin to produce travel videos for brands and destinations.